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In the way slang things go, people acting eccentric or abnormal were labelled based. At least that’s what seems to have happened with quirky West Coast rapper Brandon “Lil B” McCartney. In reaction to people calling him based, Lil B decided to redefine the term. In 2007, his group, The Pack, released their debut album, Based Boys. In a 2010 interview in Complex magazine, Lil B described his new definition of based: “Based means being yourself. Not being scared of what people think about you. Not being afraid to do what you wanna do.”
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The re-invented based, as a signal of power and swagger, was picked up by the alt-right/white nationalist community online in the 2010s. In 2014, during a controversy over female video-game reviewers known as Gamergate, conservative commentator Christina Hoff Sommers was referred to as Based Mom for pushing back against criticisms that video games and their culture are sexist. Since then, referring to alt-right or right-wing conservative figures as based has become a sign of approval in online social-media forums like the pro-Trump subreddit